THE MARKETER'S WAVE Top stories and podcasts from this week Hey friends, in today's email we will be discussing: Don't make daily ad changes: Why you don't want to make daily changes to your campaigns. Google's cookie pivot: Google changed its mind on a cookieless Chrome browser. Stop the Over-Optimization: Why Daily Changes Hurt Your Google Ads Today I wanted to share something that I’ve seen many digital marketers do: make everyday changes to their Google Ads campaigns. When you’re just...
2 months ago • 4 min read
THE MARKETER'S WAVE Top topic(s) and podcast(s) from this week Hey friends, in today's email we will be discussing: Optimize your campaigns: Why moving away from CPA and ROAS is the right step. Mastering Google Ads: The Strategic Move from ROAS to CLV Optimization I talked with our Google Ads account manager a couple of weeks ago. During this conversation, I wanted more information about optimizing our campaigns on customer lifetime value (CLV), instead of ROAS. The reason for this is the...
3 months ago • 2 min read
THE MARKETER'S WAVE Top stories and podcasts from this week Hey friends, in today's email we will be discussing: I'm back: Why you didn't receive any newsletters in the last couple of weeks? Healing from narcissists: What insights I got from working with a narcissist and how this podcast helped me heal? Reset and Recharge: Why I Took a Pause from my Newsletter It’s been a while since you’ve gotten a newsletter from me. I wasn’t able to send anything for 5 weeks! This is a long time,...
3 months ago • 6 min read
THE MARKETER'S WAVE Top topic(s) and podcast(s) from this week Hey friends, in today's email we will be discussing: Google AI Overview: Google's new AI tool launched in the US. Narcissistic leaders: How to recognize a narcissistic leader and how to deal with them. Google AI Overview: Transforming Search with AI-Powered Responses! Google AI Overview started rolling out across the US last week. If you haven’t heard yet, Google is using their own AI models to help people find the information...
4 months ago • 4 min read
THE MARKETER'S WAVE Top stories and podcasts from this week Hey friends, in today's email we will be discussing: Clarifying tasks: If you're manager asks requests things that don't make sense, ask questions. Google Shopping Annotations: Use the new annotations feature in Google Shopping to get more clicks. Strategies to Clarify Unclear Requests from Managers For the last couple of years, I have been very happy with the leaders around me. This wasn’t always the case. I had “leaders” in the...
5 months ago • 4 min read
THE MARKETER'S WAVE Top topic(s) and podcast(s) from this week Hey friends, in today's email we will be discussing: Self-Care: It's okay to be sick, listen to your body and recharge. Performance Max: Don't just blindly follow the herd. Check where your conversions are coming from. Self-Care Isn't Selfish You might have noticed that you didn’t receive anything from me last week. It was the first time that I didn’t send an email since I started this email journey. The reason: I was sick. It’s...
5 months ago • 4 min read
THE MARKETER'S WAVE Top stories and podcasts from this week Hey friends, in today's email we will be discussing: Cialdini's principles: I want to introduce you to 6 principles of influence that can help you be more successful at work. Exposure is at it again: Why focusing on only performance won't get you anywhere in your career. Marketing Secrets: Cialdini's 6 Principles Explained 10 years ago, I did my research paper on Robert Cialdini’s 6 principles of influence. This week, when creating...
6 months ago • 7 min read
THE MARKETER'S WAVE Top topic(s) and podcast(s) from this week Hey friends, in today's email we will be discussing: Career value pyramid: Determine your dream job based on your values. Holiday season is coming: Now is the time to start thinking about experiments to be successful at the end of the year. Align Your Career with Your Values Using This Simple Tool! When I was looking for a job early last year, I wanted to find something that fit me. Well, duh, who doesn’t? It ain’t that easy to...
6 months ago • 6 min read
THE MARKETER'S WAVE Top stories and podcasts from this week Hey friends, in today's email we will be discussing: Set boundaries: Listen to your body. Set boundaries and take time to rest. These tips will help you be more relaxed at work. Embrace AI: There are a lot of AI tools, how do you decide what to use? Work Smarter, Not Harder: Protecting Yourself from Overwork! Most of us want to give it our all when it comes to work. Some would go above and beyond to make sure we can impress our...
6 months ago • 6 min read